Marketing Sciences featured on BBC Watchdog Test House

Marketing Sciences featured in two episodes of BBC One’s Watchdog Test House recently.

BBC Watchdog Test House is an educational, mainstream programme that airs on BBC One to show how brands create the perfect product or service.

We featured twice on this programme, as our research feeds directly into the decisions that lead to results and success for big brands across the globe.


The first episode we featured in was a showcase of sensory research. We have a fantastic sensory centre in Kent and we use this to test and refine products for large brands. The BBC were interested to see how we would go about working with large brands to carry out a number of tests – for example, how they can reformulate a well-known and successful product to reduce the salt content.

Watch the video here:


The second episode we featured in was an episode that highlighted the importance of understanding your target audience when creating adverts. We use consumer neuroscience, an innovative blend of science and marketing, to help brands to decipher what makes consumers tick when watching their adverts. We use this technique to help brands make the most memorable and engaging ads possible, and to ensure that their branding messages stick with the consumer.

We hope you enjoy watching these segments. We were really pleased to feature on the BBC in this way, and hope that you find these videos informative!

Sign up to our latest blogs and newsletters

Jane Rudling
01962 842211
Article date - 15/04/2015
View all articles by this author

Let us know your thoughts


twitter in facebook google youtube

Welcome to Walnut Unlimited: The human understanding agency.

Marketing Sciences Unlimited has evolved into Walnut Unlimited: The human understanding agency. At the heart of our proposition is a single concept – human understanding –underpinned with no-nonsense science to generate purposeful insights.

We want to help you better connect with your customers and believe these human insights deliver brand growth.

Created by bringing together all four of the Unlimited Group’s insight agencies: ICM Unlimited, ICM Direct, Marketing Sciences Unlimited and Walnut Unlimited we will deliver a new offer which is greater than the sum of its individual parts.

To read more about Walnut Unlimited click the button below, but to continue to read this page please close this pop-up.