Marketing Sciences have a continued programme of client workshops for the forthcoming year, please see below the dates and areas that we will be covering. All of these sessions are free to our clients, subject to availability.
|Essentials of Market Research||Tuesday 21st March||Marketing Sciences Winchester, SO23 9JA|
|The Customer Journey to Purchase||Dates for Spring 17 to be announced soon||Marketing Sciences, Winchester, SO23 9JA|
|Consumer Neuroscience: How to Measure Emotions||Thursday 11th May||Marketing Sciences Winchester, SO23 9JA|
|Senses Working Overtime||Available at client request||Marketing Sciences Westerham, TN16 1PG|
If you would like further information or are interested in attending any of these free sessions, please contact us at School of thought
This will take you through Market Research’s basic toolkit of methodologies.
Suited to those fairly new to research or those wanting a refresh, the day will include the basics of quantitative and qualitative research, questionnaire design, product and sensory testing, packaging research, digital research, the all important statistics and practical tips for working with agencies.
Consumer Neuroscience: How to Measure Emotions
Recent advances in the field of neuroscience have provided us with new ways of understanding human emotion and its impact on decision-making.
In this one day workshop, our neuroscience consultancy, Walnut Unlimited, offer a practical means of understanding the unconscious emotional dimension of the consumer brain. Through theory, case studies and practical examples, you will learn how the tools of neuroscience can be applied alongside existing methodologies to offer a holistic, multi-dimensional approach to understanding the emotional influences on human behaviour and decision making.
If you want to learn more about some of the innovative ways of understanding people and want to bring new approaches to your organisation, then this workshop is for you.
But don’t just take it from us, here are a few comments from previous attendees:
- ‘The theory was introduced in an easy-to-understand way as were the application of the tools and case studies. The breakout exercise was brilliant’
- ‘It was great to see the case studies and technology in action – particularly EEG and GSR. Presenters were outstanding!’
- ‘Interaction with the group and talking through the case studies – easy to understand and well-structured day, great group discussions. Really great examples to help make it real and easy to understand and land a point’
If you want to learn more about some of the innovative ways of understanding your consumer and want to see consumer neuroscience in action, then this workshop is for you.
The Customer Journey to Purchase
Understanding the customer’s journey to purchase (and beyond) has never been more challenging, with an ever growing number of touchpoints and potential routes challenging linear models. Marketing Sciences Unlimited are hosting this new collaborative workshop to offer the opportunity to debate and discuss key thoughts and challenges in understanding the customer journey, with our experts and your peers from a variety of industries.
This interactive session is aimed at senior insight professionals who are looking to consider their approach to the customer journey, to address challenges or simply to hear a different point of view.
Senses Working Overtime
This is an exciting and fun chance to learn more about the world of sensory research whilst seeing our state-of-the-art facilities, as well as getting a chance to test your own tasting abilities. We will introduce what sensory testing is, how it works and how it can help you identify the unique sensory properties of your own products. Sensory testing can help optimise your products, identify gaps in the market for new products, or determine whether consumers would notice a tweak to your current product. During the workshop, you will:
- Learn the essential elements for a successful sensory analysis
- Have a tour of our fantastic facilities
- Have a go at being a panellist in our booth rooms
- Test your own sensory acuities of smell, taste and touch
We were recently lucky enough to see our fantastic sensory work featured on BBC One. To get a sneak peek into the world of sensory and find out about the secret life of a “super” taster, how about watching this short clip We look forward to seeing you there!