Consumer Neuroscience: How to Measure Emotions

On Thursday 15th October, Marketing Sciences Unlimited & Walnut Unlimited are hosting a completely free Consumer Neuroscience masterclass at our offices in Winchester. Back by popular demand, this is the third time this year we have run this workshop and is available to all of our clients.

The workshop will be hosted by our resident neuro experts Dr Cristina Balanzo and Dr Andy Myers and will provide attendees with a new and practical vision on how consumer neuroscience tools and data can be employed. The masterclass will make use of theory, live examples and case studies to exemplify the opportunities that neuroscience offers and demonstrate how it can be used with existing methodologies and business processes to better understand and react to consumer behaviours and needs.

If you believe that the future of market research should incorporate consumers’ emotional responses and want to learn more about some of the innovative ways of understanding your consumer, then this workshop is for you.

If you are interested in coming along on 15th October or would like to find out about future sessions, please get in touch.

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Megan Knapp
01962 842211
Article date - 25/06/2015
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