How Do Customers Shop For Whisky

When do shoppers choose supermarkets for whisky? How do customers shop for whisky? How does this differ for blends & bourbon vs malts? How can brands persuade shoppers to trial a new malt whisky? What information is critical on pack? How should whisky be merchandised?



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Whisky Free Report

Our Whisky research was done by our qual team in conjunction with the Great Drams blog, a leading whisky website, and explores some of the drivers of purchase within the retail environment. 

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Welcome to Walnut Unlimited: The human understanding agency.

Marketing Sciences Unlimited has evolved into Walnut Unlimited: The human understanding agency. At the heart of our proposition is a single concept – human understanding –underpinned with no-nonsense science to generate purposeful insights.

We want to help you better connect with your customers and believe these human insights deliver brand growth.

Created by bringing together all four of the Unlimited Group’s insight agencies: ICM Unlimited, ICM Direct, Marketing Sciences Unlimited and Walnut Unlimited we will deliver a new offer which is greater than the sum of its individual parts.

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