How Do Customers Shop For Whisky

When do shoppers choose supermarkets for whisky? How do customers shop for whisky? How does this differ for blends & bourbon vs malts? How can brands persuade shoppers to trial a new malt whisky? What information is critical on pack? How should whisky be merchandised?

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Whisky Free Report

Our Whisky research was done by our qual team in conjunction with the Great Drams blog, a leading whisky website, and explores some of the drivers of purchase within the retail environment. 

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