The Essentials of MR

Well Christmas is coming, the goose is getting fat and I need to lay off the mince pies or I’ll go the same way. Christmas preparations are happening left, right and centre, Marketing Sciences are feeling festive, the decs are going up and mince pies have been brought into the office again. Lush.

A couple of weeks ago, we had the treat of sharing some of our knowledge with a fresh batch of clients for our now well-established ‘Essentials of Market Research’ workshop. This is always a great day as we get to meet new people, show some exciting techniques and shock people out of PowerPoint paralysis by getting them to smell and taste bizarre substances (courtesy of our Sensory session), which is always good fun. ( It is during this session that delegates are shown how we use sensory research to profile products for our FMCG clients; see an article about sensory in Marketing Week here). Our delegates also got to have a play on some shiny new tablets, used widely by our interviewers, to see some practical questionnaire design tips.

Thank you to everyone who attended, I’m pleased to say we had a full house! Our next one will be in February, so get in touch (my email is: if you would like to attend or send a member of your team. The day covers the basics of packaging, digital (including neuroscience and eye-tracking), sensory research, statistics, quantitative and qualitative research methods. It’s free and is a great introduction to Market Research for those new to insight teams.

Merry Christmas!


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Laura Spooner
01962 842211
Article date - 18/12/2013
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