Why do UK consumers choose Frozen? How does price impact quality perceptions? What are the key challenges in this sector? How does the role of packaging differ in this category? What should brands do to be successful in this category?
Our research into the Frozen category was a piece of self-funded online research amongst 2,000 consumers. Download the FREE report by completing the short form on this page.
You can read more about our thoughts in the Frozen Category on the Food Matters Live Blog here