Using implicit testing to optimise your packaging and help you win at the fixture

Traditionally reactions to new packs have been gauged by asking consumers what they think of the pack, but experience shows that what they say often isn’t what they really feel. In this webinar Chris Peach our Head of Packaging & Design discusses how we are increasingly using more sophisticated approaches to understand how effective packs are at influencing perceptions of a brand.

Using implicit testing to optimise your packaging and help you win at the fixture

Please fill in the form on the right to access the webinar

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Welcome to Walnut Unlimited: The human understanding agency.

Marketing Sciences Unlimited has evolved into Walnut Unlimited: The human understanding agency. At the heart of our proposition is a single concept – human understanding –underpinned with no-nonsense science to generate purposeful insights.

We want to help you better connect with your customers and believe these human insights deliver brand growth.

Created by bringing together all four of the Unlimited Group’s insight agencies: ICM Unlimited, ICM Direct, Marketing Sciences Unlimited and Walnut Unlimited we will deliver a new offer which is greater than the sum of its individual parts.

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