Using implicit testing to optimise your packaging and help you win at the fixture

Traditionally reactions to new packs have been gauged by asking consumers what they think of the pack, but experience shows that what they say often isn’t what they really feel. In this webinar Chris Peach our Head of Packaging & Design discusses how we are increasingly using more sophisticated approaches to understand how effective packs are at influencing perceptions of a brand.

Using implicit testing to optimise your packaging and help you win at the fixture

Please fill in the form on the right to access the webinar

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