Summer is here and we are all dusting off our BBQs and heading out into the garden! We hope your offices have air-con for the coming months. As we head into the summer we would like to share some news, resources and research with you. We have had a busy few months! We hope you enjoy reading some of the articles and blogs below. If you have any questions or would like to know more about any of our areas of expertise, please contact us and we’ll be more than happy to have a chat.
WEBINAR: THE FUTURE OF CONSUMER NEUROSCIENCE
If you missed our webinar on The Future Of Neuroscience, you can watch it here. Just enter your details to have access to our 30 minute webinar by Dr Andy Myers from Walnut Unlimited, our consumer neuroscience consultancy
FREE REPORT : 5 THINGS CONSUMERS REALLY CARE ABOUT IN 2015
Using data tracking consumer attitudes back to 2008, we have a free report which shows what five things consumers really care about economically. What worries you the most ? Perhaps it’s in our top 5 ! To find out, download the report here
MARKETING WEEK VISIT OUR SENSORY SCIENCE CENTRE
Dr Debbie Parker was recently interviewed by Marketing Week discussing why brands need sensory research to help them stay ahead of food trends. Marketing Week have published a video blog about their experience at our sensory centre. Click here to watch the video
FOOD INNOVATIONS MAGAZINE
Sensory Research continues to set the media world alight, with the Marketing Sciences Sensory Centre featuring yet again in the media this week. Becki Arnold’s 2 page article about why brands should use sensory research can be found in Innovations In Food Technology Magazine
6 WAYS TO GET YOUR STAKEHOLDERS LISTENING TO INSIGHT
Deborah Hall from our retail team shares her years of experience working client-side in research roles and tells us how to get organisations to really listen to insight to drive their marketing and business decisions – it’s a great read! Read Deborah’s Six Tips here
TOP 10 TIPS FOR RUNNING EXCELLENT FOCUS GROUPS
THE GUARDIAN: MARKET RESEARCH AND INSIGHT CAREERS
WALNUT UNLIMITED AT THE MR SUMMIT
Dr Cristina De Balanzo from our consumer neuroscience consultancy Walnut Unlimited was on the panel at the MR Summit in London. She participated in a key discussion around the role of neuroscience in qualitative research. Read about the summit here. Keep up to date with Cristina’s speaking engagements by seeing walnut.com.
SENSORY & PRODUCT WORKSHOP AT THE UNIVERSITY OF NOTTINGHAM
Dr Debbie Parker hosted a public workshop in conjunction with the Institute of Brewing & Distilling which tackled the role of sensory science in this industry. Find out more about the public workshop here
OUR FREE SCHOOL OF THOUGHT CONTINUES TO MAKE WAVES IN THE INSIGHT WORLD
Delegates from Barclays, Tesco, AXA, and Jordans & Ryvita were trained in The Essentials Of Market Research in June. We have now trained over 100 researchers in the Insight Community! Keep track of when our next courses are by bookmarking our page
THE MARKET RESEARCH SOCIETY HIT WINCHESTER!
We hosted the Market Research Society (MRS) at our Winchester office on Tuesday, along with other research professionals based in Hampshire. The MRS Roadshow updated everyone on changes to the MRS Code of Conduct, and news from the MRS team
SPLENDID UNLIMITED JOINS CRESTON
Splendid Unlimited has joined the Creston Unlimited group, of which Marketing Sciences Unlimited is a part of. Splendid is a London-based digital design and development consultancy, focused on the way brands do business in the digital world, made up of UX specialists, designers and developers
We hope you enjoyed reading what we have been up to recently. We are extremely proud of the variety of creative and innovative work we do for our clients.
To see how we can help you grow your business through insight, please get in touch