Leading Neuroscientist Dr Andy Myers at the Shopper Brain Conference 2017

In recent times it has been recognised that multi-sensory marketing enhances the customer experience. In a unique study in conjunction with Premium Scenting, the team at Walnut Unlimited wanted to quantify the effect of scent on the visual and auditory experience and understand what exactly we could learn.

Leading neuroscientist Dr Andy Myers at the Shopper Brain Conference 2017

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Andy Myers
01962 842211
Article date - 11/10/2017
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