Looking at the whole picture – Kettle Tortillas

I have conducted research for Kettle Foods for many years now and always enjoy working with them on pricing and product development studies.

This study was particularly interesting as it was taking them in a new direction and up against a new competitive set.  Our research ensured the launched products are super tasty, the names describe the products perfectly & the pack works well at conveying everything that is good about the tortillas.

My main problem now is that I have an extra Kettle® product on my shopping list: Chips, Ridge Crisps & Tortillas – Spoilt for choice!

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Laura Ablett
01962 842211
Article date - 07/02/2013
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