Marketing Sciences sees turnover growth in Q1 (Research Live)

At Marketing Sciences we can sometimes be a bit too modest, but we wanted to shout about the fantastic start to the financial year we have had.

We are absolutely delighted to report a significant growth in turnover for the first quarter of the financial year, up 30% on the same period last year. This comes shortly after posting record turnover growth of 28% for the financial year ending 2013.

With our core strengths in FMCG and retail research, we have increased turnover by expanding our digital and qualitative services and investing in our new sensory testing lab in Westerham, Kent.

A number of new business wins, including frozen food specialist Iglo Group (formerly Birds Eye), energy company Shell and windows specialist VELUX, have helped drive expansion.

In a challenging market I think this is an impressive first quarter performance, which we’ve achieved by expanding our services, winning new clients and investing in our staff – at the same time as improving our margins.

We’re experiencing strong demand for in sensory and shopper research and we want to build on this and capitalise on the investments we’ve made. Digital is becoming more and more important in the research mix and, with one of the largest tablet-equipped field force in the UK, we’re helping our clients to take advantage of the commercial benefits new technology is offering.

As we see confidence return to the UK economy, we expect growth to return to the market research sector and we are well placed to achieve strong half- and full-year results.

With hundreds of tablet-equipped researchers across the country, Marketing Sciences has delivered more than one million interviews over the past year for the UK’s largest retailer, Tesco. If you didn’t see our blog post about this at the time, have a quick read here, as it’s an impressive achievement!

You can read about our first quarter in Research Live here:

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Jane Rudling
01962 842211
Article date - 08/08/2013
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