Marketing Sciences in the News (March)

This March we have been in the news a lot and below is a taste of what’s been said about us…

THE BEST COMPANY TO WORK FOR

It’s official – we have been nominated the best top 100 small company to work for in the Sunday Times’ annual ranking. We are really proud of this as we came 14th overall and we are the highest ranking market research firm! You can find out more about our nomination on Market Research Word.

2M TABLET INTERVIEWS – SHARING OUR EXPERIENCE

Danni, one of our Directors and head of retail research has been talking to Market Research World about our experience in collecting data with tablets after having conducted over two million’s interviews with these devices. The considerable investment we have made has not only allowed us to save 724 trees to date but has also improved the efficiency and quality in our research projects. The full article is available here.

THE SCIENCE BEHIND THE PERFECT SAUSAGE

The Grocer  has visited our Sensory Unit for breakfast to uncover the science behind the perfect sausage. With an increasingly stronger pressure from health lobbies and more stringent government targets brands are facing the challenge of reducing overall fat, salt and sugar levels in their products whilst maintaining their distinctive taste and feel that consumers love. So how do you deliver the sizzle without the fat? Get in touch with our sensory experts or read the spotlight The Grocer has dedicated us (p 46-47 on March issue)

THE SWEET SMELL OF SUCCESS?

A joint project between our Sensory research team and the wider Creston Group (our communication colleagues) has been trying to understand what success smells like for men and women. Is it accurate to say that success smells sweet? Are expensive designer fragrances better than mass market ones? We have given away some of the research insights during an interview with the Mail Online. Also have a look at the video summary  on our Blog.

DEBBIE JOINS OUR SENSORY UNIT

Our team is expanding.  You might have picked up on Market Research World and Research Live that we have a new manager for at our Sensory Unit in Westerham, Kent.  Debbie Parker joins us from BRI, where she was Brewing Division Sensory Manager.  With over 20 years experience in brewing research and combining consumer work with sensory science, Debbie will be a great asset for our Sensory Team!

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Laura Spooner
01962 842211
Article date - 07/04/2014
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