Meet the Client: Sally Macdonald

Name: Sally Macdonald
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Position: Marketing Manager

Length of time in role: 3 years

Company: Chaucer Direct

Tell us about your role: I am responsible for the online presence of Chaucer Direct and hence direct online sales.  This includes our website, social media, brand, paid search and SEO work.  It is a hands on marketing role that covers every aspect of the marketing mix.  A typical day involves reviewing our paid search and deciding on our bids for the day, communicating with the general public via our social media feed, making sure the information on our website is updated and relevant to our customers, working with the management team on our business strategy and product development.

How did you get into this job: I studied radio journalism at college and started working for an advertising agency in the client services team.  Fairly quickly I moved onto the client side and started to specialise in financial services marketing.  I have now worked as a financial services marketer for over 25 years and although the routes to market have changed the principles remain the same

What do you most enjoy about your job: The variety and flexibility of scope within my job role

What 3 things could you/your department not do without: Google AdWords, our content management system and a sense of humour

If you weren’t a Market Researcher/working in MR, what would you be: Two career paths I would have liked to explore – psychologist or pub landlady!

Tell us something nobody knows about you: I am not sure there is anything that people don’t know about me but you might be surprised to know that I have sung for the Queen.

What do you like most about working with Marketing Sciences: The people, your professionalism and expert knowledge in your chosen field

What separates us from the rest: Your team of people!!

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Liz Davis
01962 842211
Article date - 08/08/2014
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