Meet the Staff : Sunita Bhabra

As far back as I can remember I’ve always wanted to be a researcher and asking lots of questions remains an annoying part of my personality.

At school I was never sure what career would be relevant for me, however, my A’ Level Sociology teacher planted the seed of research and off I went to uni to complete a sociology and social policy degree.  I loved the research modules so much that my lecturer suggested enrolling in a research and statistics masters and I’ve never looked back since.

I started my career in social policy research and worked on projects understanding children and young people and spent time evaluating some of the Government’s biggest family services and initiatives.  A few years later I moved into market research and worked on projects looking at NPD, co-creation, ‘best in class’ product design and packaging studies.  I predominantly work on qualitative projects but often with other teams in the company: shopper, quant and sensory.

My specialism is new product development, packaging and research amongst kids and consumers and I thoroughly enjoy everything I do.  If I’m ever asked to look back now I’d say my passion for research remains as strong as it ever was…

A day in the life: 

9:00 –Arrive in the office…

09:47am – Finish checking emails and catching up with the team to discuss project updates

10:39am – Creative analysis, usually Anna or another team member, in the breakout room

12:25pm – Drafting a report structure based on the initial analysis

1:37pm – A trip to Winchester which usually involves a visit to the deli and, if it’s warm enough, sitting outside Winchester Cathedral

2:15pm – Catching up on any email activity and any client calls

2:48pm – Time for some report writing

4:39pm – Typically, I have groups in the evening or research sessions the following day so I’ll begin to prepare all my paperwork and stimulus and get ready to speak to consumers

Sign up to our latest blogs and newsletters

Sunita Bhabra
01962 842211
Article date - 01/03/2013
View all articles by this author

Let us know your thoughts


twitter in facebook google youtube