Our experience of retail and shopper behaviour means we know how important the role is that
packaging research & design research
plays in a product’s success.
Time poor shoppers often want a speedy trip around the store.
Fixtures are increasingly disruptive as brands fight for the shopper’s attention.
Shoppers demand brands have ranges that help them find ‘their’ variant.
And if they can’t quickly find your brand, you risk them switching to your competitor.
Packaging & design
is CRITICAL to helping or hindering the shopper experience. It also has the opportunity to drive high levels of brand and emotional appeal.
Pretty important right?
We have researched over 3,500 packs (and counting!) here at Marketing Sciences – so we know what we’re talking about when it comes to product packaging research. We can easily compare your packaging to thousands of others from around the globe, enabling you to understand its strengths and weaknesses in the market.
Reassurance doesn’t just come from a final validation, we blend qual with quant, System 1 with System 2, integrating a variety of tools and techniques to support clients and brands around the world along the pack development journey, from insight driven design briefs through to a final validation using PACKMASTER.
Experience shows that rational responses tell us only part of the story about your packaging so we integrate eyetracking and consumer neuroscience to understand implicit/sub-conscious reactions. Intrigued? Have a watch of Chris Peach’s conference paper from Food Matters Live