Passively measuring the digital lives of today’s consumer

Ian Ralph, our expert in all things digital here at Marketing Sciences Unlimited shares his thoughts on the challenges we all face in researching consumers’ digital behaviours, and the role that passive measurement techniques might have in completing the missing pieces of the puzzle.

In particular looking at Marketing Sciences’ own Reflected Life panel which seeks to do just this via a consumer-centric, multi-device approach.

In this thirty minute webinar find out:
– What passive measurement is (and isn’t)
– How it works for a consumer
– The role of passive measurement in understanding consumer behaviours
– The benefits of passive measurement for clients

Passive measuring the digital lives of today's consumer

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Welcome to Walnut Unlimited: The human understanding agency.

Marketing Sciences Unlimited has evolved into Walnut Unlimited: The human understanding agency. At the heart of our proposition is a single concept – human understanding –underpinned with no-nonsense science to generate purposeful insights.

We want to help you better connect with your customers and believe these human insights deliver brand growth.

Created by bringing together all four of the Unlimited Group’s insight agencies: ICM Unlimited, ICM Direct, Marketing Sciences Unlimited and Walnut Unlimited we will deliver a new offer which is greater than the sum of its individual parts.

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