Ian Ralph, our expert in all things digital here at Marketing Sciences Unlimited shares his thoughts on the challenges we all face in researching consumers’ digital behaviours, and the role that passive measurement techniques might have in completing the missing pieces of the puzzle.
In particular looking at Marketing Sciences’ own Reflected Life panel which seeks to do just this via a consumer-centric, multi-device approach.
In this thirty minute webinar find out:
– What passive measurement is (and isn’t)
– How it works for a consumer
– The role of passive measurement in understanding consumer behaviours
– The benefits of passive measurement for clients
Please fill in the form on the right to access the webinar