At Marketing Sciences we are passionate about
ensuring the long term success of brands.
Successful Product Innovation –
We have seen some very successful brands launch both within the UK and globally as a result of our concept screening and product research.
Some of our greatest success stories stem from long term partnerships with our clients. Our knowledge of their category helps guide them as to what is really important, what does and doesn’t work and ultimately enhances their innovation process.
Look after your key players…
With the excitement of
new product development
, let’s not forget the increasing pressures on established brands, which are challenged by ever changing market forces. We believe it’s fundamental to look after the existing products in your portfolio; Are they as good as they can be? Do they still perform better than competitors? Will a pack format change impact on taste? Can you make the same on-pack claim? Are they evolving and adapting as they should be? The list goes on.
How do we do all of this? It will depend on your product, your target market, and of course timescales within your business. We will use our expertise to select the right tools for the job, whether it be co-creation workshops, in-home ethnography, product benchmarking,
quantitative concept screening and validation
, sensory research, optimisation modelling or in-home use tests (IHUT).
From idea creation and concept testing, to
product testing research
, we would love to help add value to your research process!