Concept and Product Testing

At Marketing Sciences we are passionate about

product development

ensuring the long term success of brands.

We adopt a flexible approach to innovation, integrating neuroscience and sensory profiling to maximise the depth of information obtained, helping our clients make the best decisions.

Successful Product Innovation –

We have seen some very successful brands launch both within the UK and globally as a result of our concept screening and product research.

Some of our greatest success stories stem from long term partnerships with our clients. Our knowledge of their category helps guide them as to what is really important, what does and doesn’t work and ultimately enhances their innovation process.

Look after your key players…

With the excitement of

new product development

, let’s not forget the increasing pressures on established brands, which are challenged by ever changing market forces. We believe it’s fundamental to look after the existing products in your portfolio; Are they as good as they can be? Do they still perform better than competitors? Will a pack format change impact on taste? Can you make the same on-pack claim? Are they evolving and adapting as they should be? The list goes on.


Our toolkit


How do we do all of this? It will depend on your product, your target market, and of course timescales within your business. We will use our expertise to select the right tools for the job, whether it be co-creation workshops, in-home ethnography, product benchmarking,

quantitative concept screening and validation

, sensory research, optimisation modelling or in-home use tests (IHUT).

From idea creation and concept testing, to

product testing research

, we would love to help add value to your research process!

case studies
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Welcome to Walnut Unlimited: The human understanding agency.

Marketing Sciences Unlimited has evolved into Walnut Unlimited: The human understanding agency. At the heart of our proposition is a single concept – human understanding –underpinned with no-nonsense science to generate purposeful insights.

We want to help you better connect with your customers and believe these human insights deliver brand growth.

Created by bringing together all four of the Unlimited Group’s insight agencies: ICM Unlimited, ICM Direct, Marketing Sciences Unlimited and Walnut Unlimited we will deliver a new offer which is greater than the sum of its individual parts.

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