A Quarterly Update from Marketing Sciences Unlimited

The clocks have changed and we are all adjusting to winter time. We’d like to cheer you up by telling you what we have been up to in the last few months.

It’s been a busy time in the sensory lab, with our supertasters the subject of much media attention. We’ve also launched a fantastic new service for our clients, Reflected Life, which enables you to understand web behaviour in even more detail. Don’t miss out on the opportunity to test an ad in a cost effective way with our neuroscience consultants at Walnut Unlimited…

WEBINAR: 10 WAYS TO DO BETTER IN-STORE RESEARCH

 

BetterInStore_Webinar_Still

If you missed our webinar on how to improve your in-store research programmes, just enter your details to have access to our 30 minute webinar by Amy Nichols from our retail team. Access it here…

FREE REPORT : THE TRUTH ABOUT APPS

 

 

The Truth About How We Really Use Apps

To celebrate the launch of Reflected Life, our digital passive metering panel, we have released a report. Based on analysis of 42 million app sessions, we reveal the truth about how we use apps on our devices. Click here…

TEST YOUR ADVERTISING VIA OUR SYNDICATED NEUROSCIENCE STUDY

 

Neuro 3

Try out Walnut Unlimited’s neuroscience technique without the cost commitment of a full study.

The study will be carried out with a general population sample. You can place an ad within our syndicated study and receive the following:

• F2f debrief and topline report

• Motion Spectra of your ad (this allows you to play around with your results)

• Results of the data split by male / female

Please contact our neuro experts Andy or Cristina to find out more!

THE ONE SHOW VISITS OUR SENSORY SCIENCE CENTRE

 

The One Show Montage

Media interest in the Marketing Sciences Unlimited sensory lab intensified this summer as the investigations into the nation’s sugar consumption continued. Our experts were called upon to give commentary about how sensory research can help manufacturers reduce their sugar content. Becki Arnold’s featured on The One Show and talked about how we use sensory testing. We also talked about some of our findings from our recent research on sugar reduction. Read Becki’s blog about her experience with the BBC here (includes a link to the video)

 £87,000 COST TO RAISE A CHILD TO AGED OF 11

 

Halifax Cost of Raising A Child ITV

Our work with the Halifax featured prominently in the news this month, with the headline figure of £87,000 to raise a child until they are 11. Find out more about the research here

MEET THE TEAM

 

Becki Arnold – Associate Director, Sensory – Find out more

Becki Arnold

Sara Spinks – Research Director – Product – Find out more

Sara_SPinks

Amy Nichols – Reseach Director – Retail – Find out more

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OTHER KEY NEWS

 

Our Fair Data Accreditation

Commentary: Free Wifi and the “Always Connected” consumer

• Our Views on Packaging in the Frozen Sector (Packaging News)

Marketing Sciences on the judging panel for the Quality Food Awards

 RESEARCH TIPS

 

10 TIPS FOR GREAT INTERNATIONAL RESEARCH

 

International Research

Frances Lyon from our product, sensory and pack team gives us 10 tips for great international research. Read Frances’ Tips here

TOP TIPS FOR CONDUCTING QUAL RESEARCH WITH CHILDREN AND YOUNG PEOPLE

 

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Tips from Sunita, one of our passionate quallies, on how to research children and young people

NET PROMOTER SCORE – HOW BEST TO MEASURE THE CUSTOMER JOURNEY?

 

NPS pic

When you want to assess different aspects of a customer journey it can be tricky to decide on what measures to use. Obviously you want to keep your survey short, but there are so many useful metrics out there. Read Shaun’s thoughts in his blog

EVENTS

 

WALNUT UNLIMITED HOST SOHO BRAINY BAR – 9th November 6pm LONDON

 

Brainy Bar

Dr Cristina De Balanzo from our consumer neuroscience consultancy Walnut Unlimited has been elected to be the chair of the NMSBA (Neuromarketing Science & Business Association). Cristina is launching the first of a series of ‘BrainyBars’ in partnership with WARC.

The event will join together leading figures from the advertising, neuroscience, research and academic worlds. If you fancy networking with some of the leading minds in the business on Monday 9th November 6pm, at Creston House in London, read more about the event here.

CRESTON UNLIMITED TECH EXPO – 3rd to 4th November 2015 LONDON

 

Creston Tech Expo

We wanted to give you a heads up that there is an exciting Tech Innovation event coming up in November. Creston Unlimited (our parent company) are hosting a Technical Innovation Expo 2015 which will give you a chance to experience what new tech is going to be shaping the way brands connect with consumers over the next 12 months.Register for the event here.

OUR FREE SCHOOL OF THOUGHT CONTINUES TO MAKE WAVES IN THE INSIGHT WORLD

 

School of thought, fish, cogs, slogan

Delegates from Tesco, O2, Heineken, British Heart Foundation and Guardsman were trained in The Essentials Of Market Research last month. Keep track of when our next courses are by bookmarking our page

JANE RUDLING GIVEN HONORARY FELLOWSHIP

 

Jane Rudling honorary fellow

Jane was asked to be an Honorary Fellow of the University of Winchester in recognition of her business leadership and strong business values. We were very proud of her as she processed up Winchester High Street and into Winchester Cathedral to accept the Fellowship. Read more about her day in her blog

FUNDRAISING FOR MUFFIN’S DREAM FOUNDATION

 

Fundraising at Marketing Sciences for Muffins Dream

We are now in our second year of supporting Muffin’s Dream Foundation as our Charity of the Year and we are still working enthusiastically on lots of new fundraising ideas.

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Jane Rudling
01962 842211
Article date - 29/10/2015
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