Rethinking Innovation and the Future of Emotional Measurement

The Insight Innovation Exchange Europe 2016 (#iiex16), celebrated in Amsterdam on 3rd and 4th March, as usual did not disappoint.

 

New and old faces in market research, (brave) clients, technologists, data analysts, semioticians, scientists, planners…everyone showed that they are passionate about looking into the future.

Cristina, the Main Nut of our neuroscience consultancy, Walnut Unlimited, spoke again at this event discussing the use of non-conscious emotional measurement to understand how brands are represented in the brain. In this latest blog she and Ginger Nut, Dr Andy Myers share their highlights from the conference.

Click here to read the full article on the Walnut Unlimited website

Walnut IIex Blog

 

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Becky Hutchins
01962 842211
Article date - 18/03/2016
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Marketing Sciences Unlimited has evolved into Walnut Unlimited: The human understanding agency. At the heart of our proposition is a single concept – human understanding –underpinned with no-nonsense science to generate purposeful insights.

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