The Rise Of Free From

You may have seen that Waitrose recently announced that the FreeFrom category saw a 17% growth year on year in January. Celebrity endorsements from the likes of Gwyneth Paltrow, Miley Cyrus and Victoria Beckham are raising the awareness of this category.

We are delighted to now be sharing a free research report that goes beyond the hype. We interviewed 2,000 consumers about their attitudes to Free From to see what Britons really think about the category. In addition to interviewing consumers, we gave our SUPER TASTERS in our sensory panel gluten free products to test. They were looking to see what the differences are between them and non FreeFrom foods.

Critical reading for anyone with an interest in CONSUMER TRENDS, please fill in the form on the right to download this report.

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