Why social media should be an integral part of your digital transformation (article by Econsultancy)

One of the speakers at the recent Festival of Marketing in London was our client Tom Benton, Head of Digital at Danone, talking about the role of social in the context of Danone’s digital transformation journey.

The customer insight he refers to in his talk comes from our cutting edge digital passive measurement tool Reflected Life – specifically spotting trends and patterns within the mountain of data about their target audience (namely mothers of babies and mums to be) – which has made a real impact on their business, by helping clarify areas for investment and justify spend on digital transformation.

Blog, Header, Thumb,reflected life

Tom’s talk covered 3 key areas:
• Social media as a critical tool in reputation management in a digital world
• The successes and failures of a working toward a 20 minute response time on social
• Using customer insight to clarify areas for investment and justify spend on digital transformation

For a great summary of Tom’s presentation, read this excellent article by Nikki Gilliland at Econsultancy.

For further enquiries about Reflected Life please contact Ian Ralph on 01962 835414 or by email at:  iralph@marketing-sciences.com

http://marketing-sciences.com/author/ian-ralph/

Festival of Marketing:  http://www.festivalofmarketing.com/welcome 

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Ian Ralph
01962 842211
Article date - 11/10/2016
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