The Truth About How We Really Use Apps

Using our Reflected Life panel, we have compared claimed behaviour with REAL behaviour to understand how we really use apps on our devices. Click to download our free insight report

The Truth About How We Really Use Apps



Reflected Life uses passive metering technology which collects data from all devices (PCs, laptops, tablets and smartphones) such as search terms used, websites visited, social media activity, apps used, and device features used.

Whether using our panel or specially recruited consumers, we crucially use a consumer-centric approach.  So not only do we know what and when and where people are actually doing on their devices, we know who they are.  This means we can profile target audiences, compare demographics or even focus in on your current customers

twitter in facebook google youtube

Welcome to Walnut Unlimited: The human understanding agency.

Marketing Sciences Unlimited has evolved into Walnut Unlimited: The human understanding agency. At the heart of our proposition is a single concept – human understanding –underpinned with no-nonsense science to generate purposeful insights.

We want to help you better connect with your customers and believe these human insights deliver brand growth.

Created by bringing together all four of the Unlimited Group’s insight agencies: ICM Unlimited, ICM Direct, Marketing Sciences Unlimited and Walnut Unlimited we will deliver a new offer which is greater than the sum of its individual parts.

To read more about Walnut Unlimited click the button below, but to continue to read this page please close this pop-up.