The Times: The Insight Economy 2017

A recent edition of The Times featured Raconteur’s 20 page ‘The Insight Economy’ supplement, which discusses the rise of digital data and asks whether the insights gleaned by technology outweigh those gathered in face-to-face conversations?

The 20 page report seeks to answer this question, and covers the recent inaccuracy in political polls, how smart machines are collecting consumer data, and how high-end qualitative research remains important in the market research industry.

This report highlights just how critical research and insight is – especially in turbulent times.

To download the report, complete the form on the right.

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Welcome to Walnut Unlimited: The human understanding agency.

Marketing Sciences Unlimited has evolved into Walnut Unlimited: The human understanding agency. At the heart of our proposition is a single concept – human understanding –underpinned with no-nonsense science to generate purposeful insights.

We want to help you better connect with your customers and believe these human insights deliver brand growth.

Created by bringing together all four of the Unlimited Group’s insight agencies: ICM Unlimited, ICM Direct, Marketing Sciences Unlimited and Walnut Unlimited we will deliver a new offer which is greater than the sum of its individual parts.

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