The Times: The Insight Economy 2017

A recent edition of The Times featured Raconteur’s 20 page ‘The Insight Economy’ supplement, which discusses the rise of digital data and asks whether the insights gleaned by technology outweigh those gathered in face-to-face conversations?

The 20 page report seeks to answer this question, and covers the recent inaccuracy in political polls, how smart machines are collecting consumer data, and how high-end qualitative research remains important in the market research industry.

This report highlights just how critical research and insight is – especially in turbulent times.

To download the report, complete the form on the right.

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