The launch of Apple Pay has demonstrated the power of retailers, banks and tech companies working together and has given the mobile payments sector a real boost; Android Pay and Samsung Pay will provide added impetus in what are exciting, disruptive times in the ‘fintech’ sector.
In this webinar, Richard Snoxell, a Research Director at Marketing Sciences, draws on his experience within these areas and shares the latest figures from our mobile wallet consumer tracking study looking at:
- The decline of cash and rise of cashless societies (example: Sweden)
- Key features that will drive consumer appeal for mobile wallets (as well as concerns)
- The appeal of the smartwatch for mobile payments
- Which brands UK consumers would trust as providers of a wallet app
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For further enquiries contact Richard Snoxell: