Webinar: Apple Pay & mobile wallet – the future of payments?

The launch of Apple Pay has demonstrated the power of retailers, banks and tech companies working together and has given the mobile payments sector a real boost; Android Pay and Samsung Pay will provide added impetus in what are exciting, disruptive times in the ‘fintech’ sector.

In this webinar, Richard Snoxell, a Research Director at Marketing Sciences, draws on his experience within these areas and shares the latest figures from our mobile wallet consumer tracking study looking at:

  • The decline of cash and rise of cashless societies (example: Sweden)
  • Key features that will drive consumer appeal for mobile wallets (as well as concerns)
  • The appeal of the smartwatch for mobile payments
  • Which brands UK consumers would trust as providers of a wallet app

Please fill the form in on the right to access the webinar.


For further enquiries contact Richard Snoxell:



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Welcome to Walnut Unlimited: The human understanding agency.

Marketing Sciences Unlimited has evolved into Walnut Unlimited: The human understanding agency. At the heart of our proposition is a single concept – human understanding –underpinned with no-nonsense science to generate purposeful insights.

We want to help you better connect with your customers and believe these human insights deliver brand growth.

Created by bringing together all four of the Unlimited Group’s insight agencies: ICM Unlimited, ICM Direct, Marketing Sciences Unlimited and Walnut Unlimited we will deliver a new offer which is greater than the sum of its individual parts.

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