Webinar: Apple Pay & mobile wallet – the future of payments?

The launch of Apple Pay has demonstrated the power of retailers, banks and tech companies working together and has given the mobile payments sector a real boost; Android Pay and Samsung Pay will provide added impetus in what are exciting, disruptive times in the ‘fintech’ sector.

In this webinar, Richard Snoxell, a Research Director at Marketing Sciences, draws on his experience within these areas and shares the latest figures from our mobile wallet consumer tracking study looking at:

  • The decline of cash and rise of cashless societies (example: Sweden)
  • Key features that will drive consumer appeal for mobile wallets (as well as concerns)
  • The appeal of the smartwatch for mobile payments
  • Which brands UK consumers would trust as providers of a wallet app

Please fill the form in on the right to access the webinar.

ApplePay_Webinar_Still

For further enquiries contact Richard Snoxell:

rsnoxell@marketing-sciences.com

@rich7171

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