Barnardo’s – Store portfolio

Barnardo’s were keen to develop their store portfolio and bring the charity to the forefront of the retail charity sector by encouraging quality donations and increasing sales.

motivations & behaviour of customers & donors

Through a qual/quant Usage & Attitude study we were able to provide them with a better understanding of both their customers & donors and how they use their stores.

Both qualitative intercepts and quantitative store exit interviews were used, as well as an online omnibus survey to obtain a nationally representative view of charity shop donating and purchasing.

Barnardo’s were able to use the findings to help build and grow their store portfolio and review their marketing activities to further develop the charity.

Michelle Collins visits and volunteers at Barnardo's retail store.

 “The research work that Marketing Sciences undertook has proved crucial in understanding the motivations and behaviour of our customers and donors. This invaluable information will very much shape our approach over the next few years.” Gerard Cousins, Barnardo’s Director of Retail & Trading

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Marketing Sciences Unlimited has evolved into Walnut Unlimited: The human understanding agency. At the heart of our proposition is a single concept – human understanding –underpinned with no-nonsense science to generate purposeful insights.

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