Barnardo’s – Store portfolio

Barnardo’s were keen to develop their store portfolio and bring the charity to the forefront of the retail charity sector by encouraging quality donations and increasing sales.

motivations & behaviour of customers & donors

Through a qual/quant Usage & Attitude study we were able to provide them with a better understanding of both their customers & donors and how they use their stores.

Both qualitative intercepts and quantitative store exit interviews were used, as well as an online omnibus survey to obtain a nationally representative view of charity shop donating and purchasing.

Barnardo’s were able to use the findings to help build and grow their store portfolio and review their marketing activities to further develop the charity.

Michelle Collins visits and volunteers at Barnardo's retail store.

 “The research work that Marketing Sciences undertook has proved crucial in understanding the motivations and behaviour of our customers and donors. This invaluable information will very much shape our approach over the next few years.” Gerard Cousins, Barnardo’s Director of Retail & Trading

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Welcome to Walnut Unlimited: The human understanding agency.

Marketing Sciences Unlimited has evolved into Walnut Unlimited: The human understanding agency. At the heart of our proposition is a single concept – human understanding –underpinned with no-nonsense science to generate purposeful insights.

We want to help you better connect with your customers and believe these human insights deliver brand growth.

Created by bringing together all four of the Unlimited Group’s insight agencies: ICM Unlimited, ICM Direct, Marketing Sciences Unlimited and Walnut Unlimited we will deliver a new offer which is greater than the sum of its individual parts.

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