Birds Eye – Product Development

Looking to add value to the natural fish category, Iglo (known as Birds Eye in the UK) required product development support & research to develop and optimise their offering, as well as determine how best to position a wider platform of products for launch.

Large scale strategic innovation programme

Over a 6 month period, Marketing Sciences conducted an iterative programme of developmental and validation research that was undertaken in 4 key European markets.  Comprising tactical early stage Product Development Workshops, bringing R&D and consumers together to test concepts and products, through to end-stage large scale concept & product testing in-home, and recipe preference tests in-hall. This was supported by more strategic-focussed research using focus groups and online research to develop the optimum platform/positioning and brand name for this and a wider range of products.

The launch was heavily supported as part of a larger campaign including TV, outdoor, PR, digital and the first pop-up pay-by picture restaurant.  All supporting Birds Eye’s mission to change the view of frozen from fall back to first choice.

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Welcome to Walnut Unlimited: The human understanding agency.

Marketing Sciences Unlimited has evolved into Walnut Unlimited: The human understanding agency. At the heart of our proposition is a single concept – human understanding –underpinned with no-nonsense science to generate purposeful insights.

We want to help you better connect with your customers and believe these human insights deliver brand growth.

Created by bringing together all four of the Unlimited Group’s insight agencies: ICM Unlimited, ICM Direct, Marketing Sciences Unlimited and Walnut Unlimited we will deliver a new offer which is greater than the sum of its individual parts.

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