Enhanced with eyetracking

BUSINESS AIMS

With a new strategy focussing on the food and appetite appeal, new packaging was being developed to revive a category in decline and present Birds Eye’s chicken range as more modern, relevant and better quality

MARKETING SCIENCES SOLUTION

Drawing on the implicit tools of our PACKMASTER approach, enhanced with the use of eyetracking, we assessed the effectiveness of the proposed designs from Brand Opus at engaging with buyers of the frozen chicken category

CLIENT IMPACT

Our work identified a design with great potential, while eyetracking revealed opportunities to make it work even harder. The importance of how the 100% chicken breast claim should be presented on pack, subtle but important aspects of the product visual, and the clarity of the product information were all elements which helped optimisation. Inspired by our learnings the revamped range launched in the spring of 2017

“After developing a bold new pack design with Brand Opus for our entire chicken range, Marketing Sciences provided us with simple, actionable recommendations that enabled us to optimise the design ahead of launch. Marketing Sciences were a great partner for us on this project from recommending their PACKMASTER solution through to delivery of the results in a simple and concise manner”
Jack Nagle, UK Insights Manager, Nomad Foods Europe

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Formerly

Welcome to Walnut Unlimited: The human understanding agency.

Marketing Sciences Unlimited has evolved into Walnut Unlimited: The human understanding agency. At the heart of our proposition is a single concept – human understanding –underpinned with no-nonsense science to generate purposeful insights.

We want to help you better connect with your customers and believe these human insights deliver brand growth.

Created by bringing together all four of the Unlimited Group’s insight agencies: ICM Unlimited, ICM Direct, Marketing Sciences Unlimited and Walnut Unlimited we will deliver a new offer which is greater than the sum of its individual parts.

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