Castrol – media channel planning

Castrol market to both consumer and business markets for their engine lubricant brands, and needed to look at the best channels for marketing to both trade buyers and consumers internationally.

International research in BR, DE & CH

We worked with Castrol and their media planning agency to ensure that, through our research with buyers of engine lubricants a) b2b marketing spend in each country (Brazil, Germany and China) was optimised at the time of re-launch of the brand to ensure the most exposure and b) b2c marketing spend had the maximum impact possible on the b2b market as well.

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