Danone – Babies on the Brain

Using the latest neuroscience technology we were able to understand how mums were subconsciously responding to a number of TV ads featuring babies, revealing a wealth of insight that standard techniques would not have uncovered. Among other things, this study helped us to understand how baby and brand work together in the TV ads and how they illicit differing levels of emotional response.

Learning from the best, optimising others

At Marketing Sciences we believe neuroscience is an essential part of the communications evaluation toolkit, allowing us to gain exciting new levels of insight into subconscious reactions including emotion and memory!

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Welcome to Walnut Unlimited: The human understanding agency.

Marketing Sciences Unlimited has evolved into Walnut Unlimited: The human understanding agency. At the heart of our proposition is a single concept – human understanding –underpinned with no-nonsense science to generate purposeful insights.

We want to help you better connect with your customers and believe these human insights deliver brand growth.

Created by bringing together all four of the Unlimited Group’s insight agencies: ICM Unlimited, ICM Direct, Marketing Sciences Unlimited and Walnut Unlimited we will deliver a new offer which is greater than the sum of its individual parts.

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