Danone – Babies on the Brain

Using the latest neuroscience technology we were able to understand how mums were subconsciously responding to a number of TV ads featuring babies, revealing a wealth of insight that standard techniques would not have uncovered. Among other things, this study helped us to understand how baby and brand work together in the TV ads and how they illicit differing levels of emotional response.

Learning from the best, optimising others

At Marketing Sciences we believe neuroscience is an essential part of the communications evaluation toolkit, allowing us to gain exciting new levels of insight into subconscious reactions including emotion and memory!

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