Danone – Driving the Development of Shape Delights

Danone wished to enter the desserts market with a product offering a low fat option without compromising taste. The challenge for any manufacturer is how to combine both TASTE and HEALTH in one product.

Category growth of 14% achieved

Following our work with Danone, within 6 months of the launch of Shape Delights, Danone had achieved a 5% penetration of everyday desserts and had driven overall category growth of 14%, with Shape Delights accounting for 40% of this.

We worked closely with Danone, using a combination of sensory profiling and consumer research. Why was this such a successful approach?

Consumers were able to tell us what they like, but our sensory profilers gave us detailed information on how the test products differed, and using advanced analytics we combined the two sources of data to understand key drivers of taste and optimise the taste of Danone’s proposed product.

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Welcome to Walnut Unlimited: The human understanding agency.

Marketing Sciences Unlimited has evolved into Walnut Unlimited: The human understanding agency. At the heart of our proposition is a single concept – human understanding –underpinned with no-nonsense science to generate purposeful insights.

We want to help you better connect with your customers and believe these human insights deliver brand growth.

Created by bringing together all four of the Unlimited Group’s insight agencies: ICM Unlimited, ICM Direct, Marketing Sciences Unlimited and Walnut Unlimited we will deliver a new offer which is greater than the sum of its individual parts.

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