Finish – Pack functionality

With a desire for the pack to support the overall brand experience, the team at Reckitt Benckiser presented us with a new flexible pouch for Finish Quantum. Designed to offer improved functionality for the consumer, as well as a smaller carbon footprint for the business, the team wanted reassurance that consumers would welcome the changes.

21% growth in sales & packaging industry winner

Expanding our PACKMASTER approach to include an observation stage – watching respondents as they interacted with the new pack – we concluded that the pack offered significant improvements from a consumer perspective (more likely to be opened correctly, plus easier to use) and offered a rare uplift in purchase intent.

Launched into the competitive autodishwash market our predictions were realised with a 21% growth in value sales in a category where consumption is flat. We think it’s great, and we’re not alone… voted a winner in the UK Packaging Awards 2013.

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Welcome to Walnut Unlimited: The human understanding agency.

Marketing Sciences Unlimited has evolved into Walnut Unlimited: The human understanding agency. At the heart of our proposition is a single concept – human understanding –underpinned with no-nonsense science to generate purposeful insights.

We want to help you better connect with your customers and believe these human insights deliver brand growth.

Created by bringing together all four of the Unlimited Group’s insight agencies: ICM Unlimited, ICM Direct, Marketing Sciences Unlimited and Walnut Unlimited we will deliver a new offer which is greater than the sum of its individual parts.

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