Ordnance Survey



OS has changed its status to a GovCo and has to meet and balance the needs of a range of customers, partners and stakeholders, so needed rapid research to explore brand perceptions amongst key strategic customers & partners.



We  recruited and interviewed almost all OS’ key customers and partners, across B2B and B2G markets to provide a comprehensive view of their brand perceptions.



The research is being is being used by the OS Board to drive future strategy. It has also been rolled out to all employees. We produced an animated film to bring the research to life and ensure everyone understands the needs of customers


“This was another challenging B2B project requiring speed and a high level of understanding of our business. Marketing Sciences Unlimited achieved a very high response and delivered clear and actionable insight to the Board into the priorities for OS going forward”

Neal Archbold, Head of Market Insight, Strategy and Propositions

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Welcome to Walnut Unlimited: The human understanding agency.

Marketing Sciences Unlimited has evolved into Walnut Unlimited: The human understanding agency. At the heart of our proposition is a single concept – human understanding –underpinned with no-nonsense science to generate purposeful insights.

We want to help you better connect with your customers and believe these human insights deliver brand growth.

Created by bringing together all four of the Unlimited Group’s insight agencies: ICM Unlimited, ICM Direct, Marketing Sciences Unlimited and Walnut Unlimited we will deliver a new offer which is greater than the sum of its individual parts.

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