Premier Foods – Navigating Ranges

Sharwoods wanted to help shoppers navigate their range – enabling a clearer identification of cuisines and flavours, and an improved shopping experience – to encourage the cross selling of sauces and accompaniments by a consistent look and feel, as well as cross selling messages, to ultimately drive sales for the range.

Helping shoppers navigate the Sharwoods' range

A new packaging design had been developed and we were asked to give confidence that the design change would address the core objectives. Using a combination of qual and quant approaches running in parallel, we were able to demonstrate that differentiation between cuisines had improved, while opportunities existed in parts of the range to improve the design further and strengthen key brand values.

Using vox-pops to bring consumer reactions to life it was great to see the team took the learnings on-board, enhancing the design and launching the new packaging on-shelf in late 2013.

twitter in facebook google youtube
Formerly

Welcome to Walnut Unlimited: The human understanding agency.

Marketing Sciences Unlimited has evolved into Walnut Unlimited: The human understanding agency. At the heart of our proposition is a single concept – human understanding –underpinned with no-nonsense science to generate purposeful insights.

We want to help you better connect with your customers and believe these human insights deliver brand growth.

Created by bringing together all four of the Unlimited Group’s insight agencies: ICM Unlimited, ICM Direct, Marketing Sciences Unlimited and Walnut Unlimited we will deliver a new offer which is greater than the sum of its individual parts.

To hear more about Walnut Unlimited click here, but to continue to read this page please close this pop-up.

Click the link below to visit our new site or click on the X to carry on reading the blog


Close
X