Cashback sites have been around for a while now, but still lots of people aren’t aware of them..or are they?
1,000 cashback site users via our online panel
Cashback sites such as Quidco are used by a growing group of ‘savvy shoppers’. We conducted a syndicated study with three companies and Quidco, to understand how shoppers use the sites as part of their online shopping experience, and what are the challenges and opportunities for retailers who use cashback sites as part of their affiliate marketing strategy?
Our research was used by three of our clients to identify key issues, opportunities and threats to merchandising via cashback sites, an under-researched channel within online retail.
Quidco also used the research themselves to help tailor their own website and marketing materials.