Tesco – Making Moments Matter

We are proud to have worked closely with Tesco to deliver an award winning customer experience program to over 950 Tesco stores each month, which drives the business performance of each individual store.

The voice of the customer from every UK store

Following a number of years where Tesco were sometimes criticised for not caring enough about their customers, Tesco embarked on a huge £6m campaign to ‘Make Moments Matter’ for their customers – and return to excellent levels of service from staff.

So how have we helped Tesco?

By adopting mobile technology to enhance our data collection services, we have rolled out our Android tablets all over the UK to enable us to deliver this customer experience program on such a large scale – over 1 million interviews in the first year.

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