Twinings – Global Product Testing

With Insight teams in various markets around the globe, Twinings faced a common predicament where their global product testing protocols were inconsistent between markets.

3 year product development programme

We worked with Twinings to develop a 3 year programme of sensory profiling to be rolled out across key blends within each of the main types of tea in the major global markets.

The programme has helped to inspire the business to achieve more from their research budget, identify ‘white space’ for New Product Development and to bring together colleagues from across the globe to work together.

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Welcome to Walnut Unlimited: The human understanding agency.

Marketing Sciences Unlimited has evolved into Walnut Unlimited: The human understanding agency. At the heart of our proposition is a single concept – human understanding –underpinned with no-nonsense science to generate purposeful insights.

We want to help you better connect with your customers and believe these human insights deliver brand growth.

Created by bringing together all four of the Unlimited Group’s insight agencies: ICM Unlimited, ICM Direct, Marketing Sciences Unlimited and Walnut Unlimited we will deliver a new offer which is greater than the sum of its individual parts.

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