Understanding home owners, builders and architects

We started working with VELUX five years ago and some of the first projects we partnered with them on was to develop segmentations of their three core customer groups:

Homeowners: paying for, owning & living with the windows
Architects: spec and plan the windows
Builders: buy the windows and installs them

Each study combined qual and quant, developed in tandem with the insights and marketing teams, and delivered via workshops to bring each segmentation to life and support action planning.

As well as building up a map and profile of these audiences we linked the segmentations to understand how these distinct audiences interact and influence each other.

We have recently conducted a refresh of the home-owner segmentation – checking for differences in shape and size as well as investigating relevant topics for the current political & economic climate.

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Formerly

Welcome to Walnut Unlimited: The human understanding agency.

Marketing Sciences Unlimited has evolved into Walnut Unlimited: The human understanding agency. At the heart of our proposition is a single concept – human understanding –underpinned with no-nonsense science to generate purposeful insights.

We want to help you better connect with your customers and believe these human insights deliver brand growth.

Created by bringing together all four of the Unlimited Group’s insight agencies: ICM Unlimited, ICM Direct, Marketing Sciences Unlimited and Walnut Unlimited we will deliver a new offer which is greater than the sum of its individual parts.

To hear more about Walnut Unlimited click here, but to continue to read this page please close this pop-up.

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